CRO

CRO
Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the Bottom Line! Are your visitors doing what you want them to do?

CRO is simply figuring out what your website visitors want and giving it to them.

How do you figure this out? You can use analytics, user feedback, split testing, or a techinical redesign of your webpage. Just to name a few.

Why is this step so important?

Great CRO drives the actions you want. For example, an increases in the amount of time visitiors are on your website usually results in higher sales OR greater understanding of your content.

This “pre-selling” through educating your visitior can improve on page and off page results, but one indicator of improvement is an increase of time visitors spend on your website.

Social to Mobile Marketing will create a CRO Strategy which your business can use to make decisions which drive your customers towards the results you want!